The office work setup is not equal for all. We don’t have all access to an environment that was built by architects, with the sole purpose was our well-being inside the company to be efficient and productive. The new working from home reality brings another type of daily life.

After months, working this way and possible lockdowns, it sounds like a dreadful sentence again. Working from home had its benefits at the beginning as most of the people were discovering something new and exciting. We felt this sense of freedom and control over our schedule. …

Last week, I recorded with my co-host Mathieu, the 8th episode of the Naked Podcast, and the topic we initially chose was impostor syndrome. I have a personal connection with this syndrome because after reading about it, I noticed that I relate to it. I want to share my experience and the tools that I have developed that have enabled me to mitigate it.

70% of the population experience impostor syndrome.

Throughout my career, whether I changed jobs, companies, projects or teams, I truly believed that I only won these new positions on the basis of exceptional circumstances or luck, not on merit. I thought that what…

COVID-19 changed everything in just a few months. Uncertainty filled our reality, our health, employment, the economy, our plans and our future. Since nobody knew what this pandemic was, how to face it, or how the world could respond to it, everything is on hold.

Coronavirus is an opportunity and not a fatality. I do not deny that it is a crisis. The market and the economy is down on its knees. It touches all industries and continents. It affects all businesses in the world. Almost half of the population on the earth is in lockdown; this is the current…

Let’s be blunt! Nobody works really with analytics. Nobody thinks about analytics when he or she feels about finding new ways to improve his or her social media presence.
We wrote a piece of content on the benefits and the analytics you can have access to with Facebook Insights. We think it is not enough though and we want to write more on it.

People Analytics seems to be a topic which is under the ownership of HR right now. You just need to look on Google or Twitter search by yourself. …

One of the toughest parts of working on a product is to give everyone a good overview of what you want to build and why. Especially people who are not on the product team. Marketers and Social Media Managers who have to create a community around the company and the product need to get an overview of what they are selling and communicating about.

During years I worked in product, I learn that one of the skills underrated and also that is the toughest to master is communication. …

Our year in review, putting things into perspective and planning 2018. What’s ahead for us? What do you expect?

Ups and Downs

Startup life brings ups and downs; you have to be used to it. During this year, we made discoveries, we reflected on our work and where we were. Our goal and vision were to bring a new type of inbox and help customer service. On top of this inbox, we wanted to develop bots to automatise the answers. We decided during the year to move on from this idea. The place was too crowded. …

More than 60 million businesses use Facebook to advertise. As Sheryl Sandberg said, one of the challenges businesses and brands face is how to attract more customers. With more than 1 billion people on Facebook, you can reach any person you want just by knowing how to advertise on the platform and targeting them.

Having access to a fresh pool of potential customers is great, but how can you make the most out of it? I am a product manager, and I work every day with qualitative and quantitative data to improve the product I work on. I use this…

Understanding them help you get the impact on your community.

Social networks own the relationship between you and your fans. They put in place functionalities (e.g. the order and which stories appear on your newsfeed) on their platform to benefit from as a business and to protect users from abusive behaviour. On the other hand, since they are changing them often, they are a real nightmare for companies who want to try to make money and attract more customers out of those social networks.

Those rules are in place for two reasons:

• Every day, Social media heroes create loads of content. On Instagram alone, more than 95 million photos and…