Our 2017 review: Pivoting, Social Analytics and Startup lessons

Ups and Downs

Startup life brings ups and downs; you have to be used to it. During this year, we made discoveries, we reflected on our work and where we were. Our goal and vision were to bring a new type of inbox and help customer service. On top of this inbox, we wanted to develop bots to automatise the answers. We decided during the year to move on from this idea. The place was too crowded. There are fantastic players such as FrontApp or Desk.

New rules impacting everyone

In 2017, Facebook, Instagram, Twitter and Youtube modified their news feed algorithms, and the way social media users get access to information. The four main messaging apps reached a higher number of users than the four leading social networks. We highlighted the changes in reach and the fact that it was harder and harder for businesses to reach their followers. It is why we decided to move on from the inbox and customer service to focus on social analytics and marketing automation.

A retrospective in our roles and our startup

I am responsible for the product and I was too cautious. I was envisioning what the market needed without taking any risk, without thinking about the future and not seeing how the big social networks will evolve. There is a part of this role which has to do with guessing and having a vision. I need to take some risks, follow my beliefs and help people believe in it too. As a product manager and as a startup, it is where we grew up the most.

Startup life is exciting!

You learn fast and talk to a lot of different people. You get traction from people you do not expect, and you meet and live exciting adventures and boring ones. You also create relationships with other startups that are in the same boat. They know why you are struggling, what you are living on a daily basis. They understand the uncertainty and how sometimes it can be tough on your mind. Just having people to talk to who are like you is good for peace of mind.

We also learned a lot as a team

We trust each other way more. We understand each other, and we found common interests outside our startup. It is essential to think about it as a founder. You have to talk every day between co-founders, and your discussion cannot be just about your startup. Things will not necessarily move at the pace you want, and you will sometimes be frustrated. Being able to discuss something else makes the startup life easier.

What’s next?

We have made some decisions. In our blog, you will read more about our release notes. You will also read about product and our startup life.

Product manager based in London. Cook, writer, into fitness, health, personal growth, coffee and whisky. Love sharing and trying to have an impact around me.

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