Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Read to learn more about a vital product role. — Sean Ellis coined the term “growth hacking” in 2010 to describe the use of low-cost, customer-centric, and data-led initiatives to quickly acquire and keep customers. Silicon Valley behemoths, including Uber, Pinterest, and Airbnb, used the growth hacking methodology in their infancy.